Point example analys (how the
theories
Marxism-
· Hegemonic view- powerful social groups exercise
their influences rather than force society
· Ideology- the dominant idea that is viewed as
common sense.
· Rosalind Brunt “ideologies are never just
ideas, they are myth which we live
by.”
· David Gauntlett “identities are not given but
are constructed”
· Michel Maffesoli identified the idea of the “urban tribe”. These small groups have
similar worldwide views this leads to less individualism
Feminism-
· Masculinity and femininity are socially
constructed by stereotypical ideas.
· O’Sullivan et al “Gender ideas are reflected in language”
· Laura Mulvey “dominant point of view is
masculine”
· “The female body is displayed for the male
gaze” (Voyeurism)
· John Berger “men act and women appear, Men look
at woman, women watch themselves being looked at”
· Ann Kaplan “the negative representations of
females can be seen as inspirational”
My music video widely conforms to
the stereotypical views of society. Our artist is part of an Indie Rock
subculture; this is a relatively new genre group that doesn’t share the same
ideological ideas as everyone else. They are considered to be more individual
hence the name “indie”.
Marxism is the hegemonic view of
society that powerful social groups are the dominant ones. However they exercise
their influences rather than forcing ideas upon society. Michel Maffesoli
identified the idea of the “urban tribe”. These small groups have similar
worldwide views; this leads to the decline in individualism. However in the
audience that my music video is targeted at is a small group that share the
conflicting view of normal society and refuse to conform to norms of this such
as dress codes and activities.
Feminism is collection of ideologies that are aimed at
establishing woman’s equality among society. Masculinity and femininity are
socially constructed by a broad range of views about how women and men should
act. O’ Sullican et al (1998) said that ideas about gender are produced and
reflected in language.
